01
Product Strategy
The first two weeks decide the next two years. We pull the idea apart with the people who have to live with it, agree what the first release has to prove, and write down what we are deliberately leaving out.
- Typical length
- 2–3 weeks
- Starts at
- €12k
What you get
- A one-page scope for v1, and the explicit not-doing list beside it
- Positioning: who it is for, what it replaces, why now
- The single metric that decides whether the launch worked
- A week-by-week plan you could hand to another studio